axe recommends: “showerpool”

The Axe brand has done a lot of controversial marketing in the past, this one’s no exception. Axe Canada introduces the idea of “showerpooling” which rationalizes that showering with OTHER people helps to reduce water usage, thus, reduces our water footprint – wow! Are you serious? No, obviously they’re not. I laughed at the tagline at the end of the video: “Showerpooling from Axe. It’s not just environmentally friendly.. it’s ALL kinds of friendly.” HA~! Very subtle Unilever…

Thoughts?

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axe recommends: “showerpool”

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