Interactive street screen where consumers are prompted to take a picture of one of their products and redeem it for free at their nearest McDonald’s. Great example of leveraging mobile technology :) Hmm… but what if you just send the image to someone, I wonder if that counts?
“Treasure is something you should hide. With this in mind, the Ogilvy Advertising group developed a hilarious ad for the Milka brand chocolate, which is definitely precious. In the spot the cows are trying to disguise themselves as other farm animals or even vehicles to hide the secret of Milka’s delicious and creamy milk.”