tropicana’s “great escape”

Tropicana launched their new Canadian campaign today with the use of Patrick Watson’s “The Great Escape” song… so exciting to see the “Arctic Sun” come to life after months of talking about the project with my manager and the neat idea! There’s a part of the world that almost NEVER sees the sun, so Tropicana brought the sun to them on January 8th, 2010! Teehee, yes this “sun” actually does give off Vitamin D (shipped all the way from France!). “Brighter Mornings Make for Brighter Days” 

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tropicana’s “great escape”

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